Photos: The Lyzabeth Lopez Story.

Canadian-born Lopez is known for her “Hourglass Workout,” which kicked off her business through Facebook a decade ago.

From cheerleading to creating a successful fitness company, Lyzabeth Lopez has become one of the most recognizable figures in the industry through her journey.

She started her professional career as a cheerleader and eventually found her way into fitness modeling.

While she now runs a successful gym franchise and an online training program, she told Forbes that she tries to remain authentic.

“I turn down six-figure social media campaigns on a very regular basis due to not believing in the products,” she said.

Lyzabeth has never followed a workout routine. She always trains what she feels needs working on when she enters the gym, mixing things up to keep her sessions interesting.