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    Photos: The Lyzabeth Lopez Story

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    Canadian-born Lopez is known for her “Hourglass Workout,” which kicked off her business through Facebook a decade ago.

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    From cheerleading to creating a successful fitness company, Lyzabeth Lopez has become one of the most recognizable figures in the industry through her journey.

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    She started her professional career as a cheerleader and eventually found her way into fitness modeling.

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    While she now runs a successful gym franchise and an online training program, she told Forbes that she tries to remain authentic.

    “I turn down six-figure social media campaigns on a very regular basis due to not believing in the products,” she said.

    Lyzabeth has never followed a workout routine. She always trains what she feels needs working on when she enters the gym, mixing things up to keep her sessions interesting.

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