For aeons, the realm of cosmetic treatments was deemed the exclusive domain of women. But with the rise of “metrosexual” culture and the relentless pursuit of Instagram-worthy looks, men have enthusiastically joined the cosmetology bandwagon.
The notion of cosmetic treatments should never have been confined by gender, and today’s generation is rectifying this. Men are boldly opting for a few touch-ups when needed, acknowledging that self-care knows no gender boundaries.
The grooming market for men is flourishing, with India leading the Asia-Pacific region in new beauty product launches for men. More and more men are expanding their self-care routines beyond the gym and healthy eating. In this era of Instagram, everyone aspires to look their best, and individuals of all genders are seeking the spotlight at their chosen cosmetologist’s office. In 2021, India witnessed a substantial 19.3% surge in cosmetic treatments, reflecting this growing trend.
Before embarking on any cosmetic procedure, consulting a cosmetologist and gathering comprehensive information is advisable.
Here are the top 5 most common cosmetic treatments embraced by men, supported by research and statistics:
1. Gynaecomastia Surgery
Commonly referred to as male breast syndrome, gynecomastia involves the development of excess breast gland tissue in men due to hormonal imbalances. Gynaecomastia surgery is a prevalent choice among men, especially in their late teens and early twenties.
Persistent fat, especially in the abdominal area, is a common concern for many individuals. Consequently, liposuction, a procedure designed to eliminate unwanted fat, is highly sought after by men of all age groups.
Rhinoplasty, colloquially known as a nose job, is a cosmetic treatment aimed at altering the shape and appearance of the nose. This procedure is popular among men and women who are dissatisfied with the size or shape of their noses. In some cases, rhinoplasty is also recommended to address nasal cavity issues.
4. Hair Transplant
When it comes to their hair, men can be incredibly discerning. Receding hairlines can trigger deep insecurity in many men, leading to a surge in cosmetic treatments for hair transplants. Non-surgical options are also available for this concern.
Botox injections are gaining popularity among both men and women. Whether it’s to diminish fine lines on the forehead and neck or combat the effects of aging and sagging cheeks, Botox treatments offer temporary muscle relaxation, creating a youthful appearance. Keep in mind that Botox isn’t a permanent solution, so periodic injections are necessary to maintain the results.
In a world where self-expression and self-care are celebrated by all genders, men are confidently stepping into the world of cosmetic treatments to enhance their well-being and appearance.