In the realm of hair care, the classic adage “You are what you eat” takes a contemporary twist in 2024, shedding light on the transformative power of fermented foods like kimchi. These edibles aren’t just a culinary delight; they’re the secret weapon for achieving the ultimate hair glow-up. If you’re dedicated to tending to your mane, the use of fermented hair products is the key to unlocking your hair goals.
According to Alison Cutlan, VP of Innovation at The Rootist, ferments are akin to “superfoods” for your hair, with the potential to revolutionize your hair care routine. Leveraging her biotech background and fermentation expertise, she emphasizes that ferments play a crucial role in fortifying hair strength and health.
“The fermentation process elevates clinically effective ingredients, rendering them more potent, bioavailable, and biocompatible. This means they are absorbed more efficiently by both hair and scalp, making it the most impactful method,” she explains.
So, what sets fermented hair care apart, and why does it offer such remarkable benefits? Alison breaks it down:
1. Active Root Support
Fermentation amplifies the efficacy of ingredients, providing robust support to hair roots and laying the groundwork for vibrant and healthy locks.
2. Hydrated and Balanced Scalp
By converting substances into potent, skin-friendly molecules, ferments contribute to maintaining a well-hydrated and balanced scalp. This lays the foundation for overall scalp health and optimal hair growth.
3. Improved Hair Texture
The tiny, bioavailable molecules resulting from fermentation easily penetrate the hair shaft, delivering rich nutrition. This, in turn, enhances hair texture, making it softer to the touch and more manageable.
However, as with any beauty purchase, Alison issues a buyer beware, emphasizing that not all fermented hair products are created equal. “The key lies in the ingredients used,” she advises. The natural fermentation process involves microbes breaking down substances into nourishing molecules, resulting in potent ingredients that are well-received by the scalp.
