The notion of fitness trends is developing in 2023 as the globe actively pursues a higher quality of life. For decades, fitness was thought to be restricted to improving one’s physical appearance and losing weight. The introduction of a potentially lethal pandemic revolutionised the fitness trends business entirely, giving rise to several fitness trends that have the potential to be huge. The concept of health is becoming more significant, and the fitness industry has realised the need to adapt. Traditional workout and nutrition regimens have always been beneficial. However, fitness experiences that provide greater flexibility and freedom to explore are gaining popularity.
The fitness industry’s reset button
The fitness trends philosophy of flexibility and ease, as well as the awareness that fitness is for everyone, is prominent. Consumer behaviour patterns and ambitions will influence the fitness industry’s future. To fulfil the needs of their customers, brands will need to evolve.
Fitness trends companies are rethinking their value propositions and seeking new methods to reach out to new customers. While the fitness business has considerable challenges, it also offers enormous opportunities. Fitness is also in the spotlight as individuals continue to consider fitness in so many different aspects of their lives.
People are discarding dogmatic beliefs in favour of a more holistic approach to exercise that incorporates stamina, aerobic endurance, and mental well-being. The fitness industry has benefited significantly from increased awareness. The value of physical activity has sparked the public’s curiosity, and the next year will witness an all-time high of people combining fun with fitness, as seen by the following trends.
2023 fitness trends
The globe is adjusting to a new way of life, with online activities continuing to be popular and more gym-goers resorting to virtual training. Let us be optimistic about 2023, expecting that the epidemic would weaken its grip on the planet. As technology advances, there will be new possibilities and fitness trends for companies and customers. Let us have a look.
1. Exercise has evolved into a medication.
To begin, exercise will never be a substitute for obtaining medical attention, contacting your doctor, and addressing your medical concerns. It also cannot replace therapy or the countless benefits of speaking with a qualified practitioner about your mental health.
However, beginning in 2023, GPs may prescribe exercise for “social needs” disorders, which account for one in every five GP appointments in the UK and include low-grade depression, diabetes, and bad mood. There are various fitness trends circulating on social media, and the high level of involvement demonstrates how exercise has become a vital part of people’s daily routines. This is the first step toward a more holistic, community-based approach to medical treatment, and it proves that exercise may have a significant impact on your physical and mental health. This is one of the fitness trends that will undoubtedly persist in the fitness industry.
2. Virtual fitness sessions
Gyms and personal trainers switched to virtual and online fitness sessions as a result of the life-threatening epidemic. Customers have become accustomed to working out whenever and wherever they want after nearly two years of working out at home, which has now become one of the prominent fitness industry trends.
As customers want greater flexibility and variety in their workouts, the use of live streaming and video-on-demand solutions, such as online applications and virtual personal trainers, is predicted to skyrocket in 2023.
Among the top online fitness, players to watch in 2023 are LES MILLS On Demand, SWEAT app, Lululemon’s Mirror hardware, iFit/NordicTrack, and Apple Fitness+. Also, learn about the top home fitness firms altering the dynamics
3. Fitness offerings that are hybrid
Many individuals are eager to return to the gym after numerous lockdowns, while others prefer the ease of at-home workouts.
Fitness industry professionals believe that gyms will offer more hybrid-style choices. Many Americans will continue to work from home, and going to the gym may not always be an automatic part of their day. People may also be apprehensive to exercise in physical gym facilities at specific times owing to probable localised COVID outbreaks and/or when visiting high-risk family and friends. Fitness studios are anticipated to provide a hybrid mix of in-gym, virtual, live streaming, and on-demand fitness sessions in the future.
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4. Training both the mind and the body
Mindfulness and meditation have become essential components of many people’s training and routines. People exercise for a number of purposes, including physical fitness, relaxation, and contemplation.
Yoga, Pilates, breathing exercises, mindfulness, meditation, and broader mental health training will continue to gain in popularity as new fitness trends in 2023 as consumers seek the psychological and mental health benefits that come with movement and bodywork.
Overall, experts predict that by 2023, there will be a greater emphasis on the role of fitness industry trends in broader health, such as mental health, chronic illness prevention and treatment, and growing illnesses such as long-COVID rehabilitation.
5. Technology that is worn
Wearable technology and activity trackers will remain hot fitness trends in 2023, but for reasons other than fitness. Several smartwatches and fitness trackers will be released this year with capabilities that monitor body temperature, stress levels, sleep, and heartbeat. It assists those who want to measure a range of health indicators other than steps or distance travelled.
Apple and Garmin, for example, are likely to continue to dominate the sector in all areas in 2023, catering to everyday fitness and leisure users as well as gym junkies and fitness trends specialists in programming, training, and recuperation. We can state that their ability to follow not only our physical responses to exercise, but also to determine what is going on within the body, is astounding. This latest fitness craze of tech would probably keep many fitness enthusiasts interested in their fitness game.
6. Increased use of smart-home gyms
When gyms were closed to prevent the spread of COVID, users had to find new methods to be healthy and safe while still preserving the camaraderie and sense of community that kept them motivated in the traditional gym setting.
Modern home gym equipment is one of the exercise trends that helps to address this problem by delivering live and on-demand workouts led by world-class instructors, leaderboards, and strategies to create your fitness experience and intelligently drive you towards your fitness objectives, as well as possibilities to engage with other fitness lovers.
Even more important than the connectivity given by this workout equipment is how it may help you overcome three of the most challenging fitness roadblocks: decision fatigue, boredom, and personal accountability.
This idea isn’t wholly new; rather, the epidemic has reawakened it and strengthened it. Modern training equipment that resembles a gym experience in the comfort of one’s own home is growing in popularity and has been named one of the top fitness trends for 2023. People spend even more on their health and fitness by acquiring new exercise equipment. Customers accepted the frequent lockdowns, and home gym equipment became the next fitness obsession.
7. The prevalence of holistic fitness
More individuals are opting for a proactive rather than a reactive approach to holistic health and fitness. They are looking for assistance with exercise and fitness, as well as diet, goal-setting, and happiness. Solid instruction is thought to be essential for this. Instead of spending numerous hours at the gym, imagine going to a location where you can alter both your body and your mind. This is one of the most recent fitness trends that is expected to last in the fitness industry.
You may achieve low-impact exercise by following a comprehensive strategy that includes exercising in a tranquil setting. Weight loss, muscle toning, cleaning, improved bone density, lowered cortisol (stress hormone), increased human growth hormone, fewer aches and pains
Health and wellness coaches will play an important role in assisting individuals in achieving their goals in the new COVID-normal environment, where habits and priorities are being modified and re-established.
8. Apps for mobile fitness
Early January, when many set New Year’s Resolutions, resulted in a rise in the fitness app sector this year, with downloads up 10% year over year as more people than ever are opting to begin their fitness trends journey on mobile. Those who had already downloaded their favourite fitness apps appear to have increased their workouts, as sessions increased by 57% year over year in January, becoming an important part of the fitness industry.
Installs are down 24% in 2021 vs the first half of 2020. Sessions, on the other hand, have increased by 31% year over year, indicating that, while gyms are welcoming people back, users are sticking with apps, preferring home workouts and familiar experiences.
9. Group exercise classes
Working out in a group is beneficial to you. Entire fitness trends businesses are built with the hope that individuals would like working out in groups. This sense of camaraderie increases sales and is becoming the new workout fad. While HIIT and yoga will always be popular group activities, trapeze, roller skating, and trampoline are on the rise. Weighted hula hoop exercises appear to be on the rise, courtesy to TikTok. While determining whether something is a new fitness trend or fad is difficult, one thing is certain: group training’s popularity cannot be overlooked.
10. HIIT (high-intensity interval training)
HIIT, or high-intensity interval training, prominent fitness trends that will continue through 2022. HIIT is a highly customizable workout that practically everyone can do. Many people are afraid of HIIT because they imagine it to be an all-out, as-hard-as-you-can-go, gut-busting workout. However, on the green-yellow-red spectrum, HIIT is categorised as “yellow,” with red being the most intense.
HIIT has quickly become one of the most popular workout trends, involving both aerobic and resistance exercises in short, but intense bursts. In a HIIT exercise, each brief phase, which may last a few seconds or minutes, is repeated numerous times. Short breaks are used to break up the training.
11. Short workouts
Mini workouts are intended for people who do not have 45 minutes to devote to a workout. This is for folks who want to get good exercise done during the day but don’t have a lot of time. Mini-workout exercise trends benefit both time-crunched persons and those who lack the ambition to commit to a lengthy workout.
A small exercise, whether it’s strength training with free weights or a ten-minute bodyweight programme, is simple and quick. Mini workouts may be done throughout the day and can last as little as five or ten minutes.
Adopt, adapt, and master!
The year 202 was all about digitalization across several platforms and enabling the ease of carrying out our everyday routines and life events digitally. It makes no difference if you’re studying, exercising, meditating, taking cooking classes, meeting new people, visiting medical visits, or attending lectures!
The use of gadgets and various applications that are incredibly simple to use and may be integrated into our daily lives has expanded exponentially. As a result, the popularity of these workout trends has risen dramatically. We shall see the potential of the top 11 fitness trends in the fitness sector in 2023. Keep an eye out since these fitness trends have the potential to upend the fitness industry’s present dynamics.
